THANKS FOR VISITING
Agri Aware Patrons
At Agri Aware it is our mission to reverse the decline in agricultural literacy among non-farming communities.
We are Agri Aware
Agri Aware relies on the investment of Irish Agri-food companies to support our activities. By supporting Agri Aware, you are part of a community that actively combats the negative portrayal of agriculture by educating the public on the importance and value of the agri-food sector.
Through our innovative learning programmes, media engagement and events, Agri Aware reaches millions of people each year. With big plans for the years ahead, we hope you will get onboard and support us in rebalancing the narrative on agriculture.
Warm regards,
Marcus O’Halloran
Executive Director
Marcus O'Halloran
Our Patrons
We appreciate our patrons who enable the work we do.
The Agri Aware patron network is made up of a diverse range of agribusiness and food businesses.
Agri Aware's Patron Support Package
Agri Aware is delighted to announce the launch of its patron support package, aimed at recognising the continued role patrons play in the success of the organisation’s mission of enhancing agricultural literacy. Approaching 30 years of existence in 2026, Agri Aware’s portfolio of work has grown extensively and now boasts the support of over 50 patrons, many of whom are linked directly to the agricultural sector in Ireland.
The launch of the patron support package took place at the FBD House in Bluebell, Co. Dublin. The launch saw Agri Aware Chairman Shay Galvin joined by FBD Trust Chairman Mr. Michael Berkery. FBD are one of five stakeholders that founded Agri Aware in 1996, alongside the Irish Farmers Association, the Irish Farmers Journal, Bord Bia and Ornua.
By supporting Agri Aware, patrons demonstrate a commitment to strong governance practices and meaningful industry impact. This in turn allows patrons of Agri Aware to align with key Environmental, Social and Governance (ESG) goals, positioning each company as a leader in sustainability and social responsibility. This will be recognised through an exclusive patron badge that patrons of Agri Aware can display across the company.
Patron News
We’re thrilled to welcome DLF Ireland to the Agri Aware patron community. As Ireland’s leading provider of premium grass and forage seed, DLF is helping farmers across the country to maximise grass growth, support biodiversity, and enhance environmental sustainability. The group’s cutting-edge lab-to-farm approach includes extensive R&D, from large-scale trial plots in Waterford to on farm partner programmes which ensures that seeds are tailored to real Irish farming needs.
By joining us, DLF brings a shared commitment to sustainability, education, and reconnecting people with where food begins, the land.
Speaking about becoming a patron of Agri Aware, Dr Thomas Maloney, Product and Technical Manager at DLF, said: “DLF is proud to become a patron of Agri Aware, an organisation doing vital work in showcasing the cultural, environmental, and economic value of Irish agriculture. It is especially important to share this message with those from non-farming backgrounds, so they can understand the work that goes into food production and feel reassured that they are consuming Irish products of the highest quality.“
Impact of Investment
Educating schools and consumers nationwide.
The Agri Aware team stays busy year-round — from working with national and local media, to welcoming thousands of consumers onto farms, and educating schoolchildren across the country through our 10 educational programmes. There’s never a dull moment!
Open Farm
Open Farm is Agri Aware’s flagship event and plays a central role in our mission to enhance agricultural literacy across Ireland. It provides a unique opportunity for us to engage with consumers of all ages from every corner of the country, helping to bridge the gap between rural and urban communities. The event promotes greater awareness among the non-farming public of modern agriculture, animal welfare, food quality and safety, and the rural environment. It also highlights the crucial role that farming and the agri-food industry play in supporting the Irish economy.
Trade Events
The Agri Aware team is always open to exploring opportunities to engage with the public at events and shows. This could involve setting up an interactive stand to showcase our educational programmes, or delivering hands-on workshops and agricultural demonstrations such as sheep shearing, sowing and growing, and milking. In 2025, we’ll be taking part in several major events, including Bloom, Flavours of Fingal, the Tullamore Show, and the National Ploughing Championships.
Media Engagement
Our team is highly experienced in communicating the work we do and the impact of our programmes. Several team members have participated in external TV, radio, and online broadcasts, helping us to consistently expand our reach and engage with wider audiences.
Digital Campaigns
Agri Aware is committed to advocating for the Irish agri-food industry, and we regularly undertake large-scale campaigns to raise public awareness, support rural communities, and educate the non-farming population. One such initiative is our Sowing Wellbeing in Every Field campaign, launched in late 2024, which encourages farmers to prioritise and maintain their mental and physical wellbeing.
School Programmes
Thanks to the generous support of our patrons, the Agri Aware team delivers a range of educational programmes and initiatives for both primary and secondary schools — all aimed at raising awareness and deepening understanding and appreciation of the agri-food sector. So far in 2025, over 130,000 students have taken part in our programmes.
A look back
2024 Highlights
Benefits of patronage
While we firmly believe that the true benefits of supporting Agri Aware are rooted in safeguarding our industry’s social license to farm for future generations, we also deeply value the support of our Patrons. With this in mind, we have developed the following package to ensure that all patrons within the Agri Aware network
are acknowledged for their vital contribution.
Agri Aware Badge
Patrons are awarded the Agri Aware badge for use in their own comms, showcasing their commitment to the sector (ESG contribution)
National Media Recognition
Patrons will receive acknowledgment for their support through national media advertisements
Agri Aware Network
Join us at the Agri Aware AGM and Agricultural Literacy Forum and for patron invitations at events throughout the year an opportunity and to network with industry leaders
Featured Logo
- Featured logo on the Agri Aware website
Website Testimonial
- "Meet the Patrons" website testimonial
Social Media Exposure
- A highlighted company post, on a sustainability topic, on Agri Aware's social media platforms annually*
Sponsorship Opportunities
- A highlighted company post, on a sustainability topic, on Agri Aware's social media platforms annually*
Newsletter
- Access to Quarterly newsletter for all relevant staff, providing updates on Agri Aware programmes and impact
Collaboration
- Opportunity to collaborate on social media communications
- * Subject to demand and suitability.
“Agri Aware is a fantastic organisation to work with. “
“BiOrbic has partnered with Agri Aware over a number of years to design and deliver the Environmental Innovators programme. This exciting initiative that invites Transition Year students to develop innovative solutions to key environmental and food systems challenges has been successful beyond expectation, largely because of the drive of the Agri Aware team. They have helped us connect with an audience at scale that we would not otherwise have been able to. Marcus and the team are hugely professional, insightful, innovative in their thinking and share our passion for focused collaboration to find solutions.”
Executive Director at Biorbic
“We are delighted to support Agri Aware in their important public awareness initiatives…”
“…and to collaborate with them on complementary projects such as the Farm Walk & Talk at UCD Lyons Farm each year.
We are very fortunate in Ireland to have an independent body such as Agri Aware to increase awareness among students and the general public of the importance of Ireland’s world class Agri-Food industry and I would highly recommend becoming a patron member to support the great work undertaken by Marcus and all of the Agri Aware team.”
UCD Dean of Agriculture and Head, UCD School of Agriculture and Food Science
“Agri Aware has placed farming and agriculture in a uniquely special space.”
“It’s incentives and programmes have not only provided consumers with information on where their food comes from, they have also provided consumers with a rare opportunity to get down into the detail of life on a farm and how the everyday foods we enjoy are produced. Through participation in events like Bloom in the Park and Flavours of Fingal and through incentives such as Open Farm and Incredible Edibles, all ages of consumers have the chance to experience the milking of a cow, the development of a plant/vegetable in a highly interactive, practical and meaningful way. The highly effective and entertaining manner in which Agri Aware present and execute their initiatives is uniquely engaging and leaves consumers with a realistic and pleasurable insight into the noble profession of farming / primary food production.”
General Manger, Certified Irish Angus
“…Agri Aware plays a crucial role in building knowledge and awareness of family farming.”
“As a food producing Co-op, we depend on consumers placing their trust in Irish farmers and the high-quality produce from their farms. An increasing proportion of consumers in Ireland have never been on a farm, so Agri Aware plays a crucial role in building knowledge and awareness of family farming, particularly among the younger generation who are the consumers of the future.”
Corporate Affairs Director Tirlán
Agri Aware is a fantastic organisation to work with.
BiOrbic has partnered with Agri Aware over a number of years to design and deliver the Environmental Innovators programme. This exciting initiative that invites Transition Year students to develop innovative solutions to key environmental and food systems challenges has been successful beyond expectation, largely because of the drive of the Agri Aware team. They have helped us connect with an audience at scale that we would not otherwise have been able to. Marcus and the team are hugely professional, insightful, innovative in their thinking and share our passion for focused collaboration to find solutions.
Executive Director at Biorbic
We are delighted to support Agri Aware in their important public awareness initiatives and to collaborate with them on complementary projects such as the Farm Walk & Talk at UCD Lyons Farm each year.
We are very fortunate in Ireland to have an independent body such as Agri Aware to increase awareness among students and the general public of the importance of Ireland’s world class Agri-Food industry and I would highly recommend becoming a patron member to support the great work undertaken by Marcus and all of the Agri Aware team.”
UCD Dean of Agriculture and Head, UCD School of Agriculture and Food Science
Download our Patron pack for more information or contact Marcus O’Halloran