Agri Aware is delighted to announce the launch of its new website (www.agriaware.ie) which is the next step in delivering further on its core objective of enhancing agricultural literacy among the non-farming community.  

Designed and developed by Dublin-based company Rooftop Twenty Two, the new website brings a fresh look and user friendly experience to the agri-food body’s target audiences.  

The three key destination pages of the new website include a page dedicated to the general public, school programmes and patrons of Agri Aware. 

The fundamental objective of this new website is to provide a user-friendly experience that allows visitors access information with as few clicks as possible so that Agri Aware can deliver effectively on its core mission of enhancing agricultural literacy on behalf of its 50 plus patrons. 

Speaking about the development of the new website, Agri Aware Executive Director Marcus O’Halloran said: “Behind the scenes we are working hard to deliver a stronger message on behalf of Irish farmers and our patrons across all portfolios of our work.” 

“Agri Aware is needed now more than ever and one of the key building blocks behind any successful organisation is a website that tells its story and the story of the people it advocates on behalf of in our case – which is what we have in place now.”  

“We are very excited to share this new website that will bring a clear message and understanding of Irish agriculture and food production to our target audiences.”  

“Dedicating specific pages to each of our target audiences allows users of the website to access information quickly and efficiently, whether you want to learn more about Irish beef production or register for one of our school programmes for example.” 

“We look forward to building on this new website and adding to it in the future in order to continue building agricultural literacy among the non-farming community.” 

On the development of the website, Rooftop Twenty Two Founder Cathal O’Reilly said: “We are delighted to have partnered with Agri Aware on their new website.  

“Our design and development teams have put a lot of effort into bringing the site to life, creating something that not only looks great but is also intuitive and easy for users to navigate.  

“We’re proud to have helped Agri Aware showcase its incredible work and continue its mission in promoting agricultural literacy.”