Be Agri Aware-Put your thinking CAP on!
Agri Aware is currently delivering an innovative Common Agricultural Policy (CAP) communication campaign entitled ‘Be Agri Aware – Put your thinking CAP on!’. The aim of the campaign is to communicate the many benefits of the CAP after 2013 to the general public and farmers, across Ireland-North and South.
A key element of the campaign is Agri Aware’s ‘Meet the Farmer in the City’ initiative at Family Farm, developed by Agri Aware and Dublin Zoo, which has over 1 million annual visitors. Agri Aware’s has selected a number of farmers who are the resident farmers in Family Farm, during weekends this Summer. These farmers represent a number of different sectors within the farming community and will teach visitors to Family Farm about farming, the importance of the agri-food industry and the benefits of the Common Agricultural Policy (CAP) in Ireland and the EU during tours of Family Farm.
Agri Aware's resident young farmers are also on hand each day during the summer months with a range of fun farm themed activities in Family Farm, Dublin Zoo.
The Common Agricultural Policy (CAP) campaign has a number of elements, including:
- Agri Aware’s ‘Meet the farmer in the City’ at Family Farm, developed by Agri Aware and Dublin Zoo,
- an advertisement in cinemas and on national television stations across Ireland-North and South
- exhibits at the National Ploughing Championships and Tullamore Show
- billboards placed in key cities across Ireland-North and South
- newspaper and radio advertisements
- Agri Aware’s Mobile Farm at festivals and shows
Common Agricultural Policy (CAP)-Good for Farmers, Food and You!
What does CAP mean?
CAP is the Common Agricultural Policy
What is CAP (Common Agricultural Policy)?
The CAP (Common Agricultural Policy) is a common EU policy that helps to support European farmers in providing guaranteed access to safe, quality, traceable and sustainably produced food for 500 million European consumers.The CAP was reformed in 2013.
Why is the Common Agricultural Policy important?
Quality, safe, traceable food at an affordable price for consumers
- The cost of food for the average Irish household has halved since the introduction of CAP. The average consumer spends just 15% of household income on food today, compared to 30% in the 1960’s, when CAP was introduced.
Keeping Ireland’s countryside beautiful, green and clean
- CAP helps farmers to maintain Ireland’s beautiful green landscape, which is enjoyed by everyone. The highest environmental standards must be met by farmers if they are to receive full CAP funding.
- From 2015 onwards, the CAP also introduces a new Green Direct Payment (Greening), which accounts for 30% of the national direct payment envelope and comes from Pillar 1. It rewards farmers for:
maintaining Ireland's permanent grassland;
establishing Ecological Focus Areas (EFA);
increasing the number of different crops grown under crop diversification.
Ensuring that local communities across Ireland survive and thrive
- CAP supports economic activity and employment in every village and town across Ireland, contributing to viable rural communities.
- 1 in 7 Irish jobs are agri-food related. Farming, the food sector and related service industries deliver an estimated 300,000 jobs in Ireland, with exports contributing almost €10 billion to the Irish economy annually.
Giving farming and family farms a secure future
- CAP provides support for the continuation of the family farm structure, maintaining farming and economic activity across Ireland. It ensures that future generations will continue to farm the land in a sustainable and environmentally friendly way.
For more information on the Common Agricultural Policy (CAP) from the European Commission please Click Here
This project has been funded with support from the European Commission. This publication this advertisement reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.