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Minister for Agriculture, Food and the Marine, Michael Creed; Agri Aware’s Chief Executive, Dr. Vanessa Woods; Agri Aware’s Chairman, Richard Moeran and Daisy the cow launch Agri Aware’s new CAP new communication campaign entitled ‘Farm to Fork-CAPtured, for over 50 years’

'Farm to fork-CAPtured. Agri Aware launches their new CAP communication campaign across the island of Ireland'

Agri Aware’s new campaign to communicate the Common Agricultural Policy to the general public and farmers, on an all-island basis

Agri Aware has launched its new CAP communication campaign. The campaign entitled ‘Farm to Fork-CAPtured, for over 50 years’ is to be delivered by Agri Aware, the independent Irish agri-food educational body. It aims to communicate the importance of the Common Agricultural Policy and the challenges ahead to members of the public and farmers across the island of Ireland. The campaign will focus on food security, food safety, food affordability, the sustainable management of our natural resources and development of our rural areas.

It will also communicate the benefits of CAP to urban and rural people of all ages in delivering jobs, growth, economic, social and environmental sustainability, care for the landscape, rivers and lakes and animal welfare and biodiversity.

The farming and agri-food sector is Ireland’s largest indigenous sector, providing employment to over 300,000 people directly and indirectly. Exports from the agri-food sector have grown by over 50% since 2009, reaching almost €11bn in 2015.

Agri Aware’s Chairman, Mr. Richard Moeran, said, “Agri Aware will communicate the value of the Common Agricultural Policy to the European consumer on the island of Ireland through. Agriculture creates employment, not just in rural Ireland, but across the country. Bord Bia’s Origin Green programme is the world’s first sustainability programme for a country’s entire food and drink sector. Agri Aware will communicate this programme and the importance of sustainability in its CAP communication campaign. To date, over 40,000 Irish beef farms and 18,000 Irish dairy farms have been audited on sustainability measures by Bord Bia.”

Chief Executive of Agri Aware, Dr. Vanessa Woods, added: “Agricultural production has an important economic impact across other sectors. Growth in farming has a strong knock-on impact on the rest of the economy. In the cattle sector for example, which is our largest farming sector, each €1 of support underpins €4.28 of aggregate output in the Irish economy. Agri Aware will communicate the benefits of CAP at various events and initiative across the island of Ireland over the next year."

This innovative, educational, campaign is co-financed by the EU Commission Directorate General for Agriculture and Rural Development and was awarded to Agri Aware following a competitive bidding process. The campaign is also supported by the IFA and FBD, in addition to Agri Aware's other patrons.

Minister for Agriculture, Food and the Marine, Michael Creed; Agri Aware’s Chief Executive, Dr. Vanessa Woods; Agri Aware’s Chairman, Richard Moeran; Bord Bia CEO, Aidan Cotter, Bord Bia Chairman, Michael Carey and Daisy the cow launch Agri Aware’s new CAP communication campaign entitled ‘Farm to Fork-CAPtured, for over 50 years’